Bibliographie

Maximizing Lead Generation - The complete guide for B2B marketers - Ruth P. STEVENS

Posté par: vdevienne le 20 mai 2013 Laisser un commentaire

Maximizing lead generationMaximizing Lead Generation -The complete guide for B2B marketers.

Ruth P. STEVENS

Que publishing -
First edition - Juillet 2011

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads !
Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.

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Bibliographie

The Product Managers Handbook - Linda GORCHELS

Posté par: vdevienne le 10 mai 2013 Laisser un commentaire

the Product Managers handbookThe Product Managers Handbook

Linda GORCHELS

McGraw Hill -
4th Revised ed. - 2012

The essential guide to seamless product management for today’s fluid, unpredictable business world.

Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features expanded coverage of product development processes, intelligence-gathering techniques (including social media), and a greater emphasis on international issues.

Bibliographie

Inside the Tornado - Geoffrey A. MOORE

Posté par: vdevienne le 3 mai 2013 Laisser un commentaire

Inside the tornado - MooreInside the Tornado - Strategies for developing, leveraging and surviving hypergrowth markets.

Geoffrey A. MOORE

Collins Business essentials -
2005

In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note.

Once a product « crosses the chasm » it is faced with the « tornado, » a make or break time period where mainstream customers determine whether the product takes off or falls flat. In Inside the Tornado, Moore details various marketing strategies that will teach marketers how reach these customers and how to take advantage of living inside the tornado in order to reap the benefits of mainstream adoption.


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