chanel n°5 histoire

Further, Chanel announced she would make available an authentic Chanel No. In 1939 and 1940, Chanel ads had been prominent. Designer, visionary, artist, Gabrielle 'Coco' Chanel reinvented fashion by transcending its conventions, creating an uncomplicated luxury that changed women's lives forever. 5", "2005 – Nicole Kidman, photographed by Baz Luhrmann for CHANEL N°5 advertising campaign in 2005", "Star scent: Audrey Tautou is the new face of Chanel No.5", "2013 – Marilyn reveals the truth behind her legendary statement. Parfém tvoří kompozice více než 80 složek, z nichž hlavní jsou jasmín, růže, kosatec, ylang ylang, vanilka, ambra a santalov ý olej. Yes," Chanel said later, "that is what I was waiting for. 5" and "Every woman alive loves Chanel No. [2]:148–149, At the end of World War II, Coco Chanel's wartime collaboration threatened her with arrest and incarceration. 5 prospered, even without advertising. Le chapitre 5 de Inside CHANEL révèle les débuts modestes de Coco, de sa naissance en 188... L'histoire d'une jeune orpheline devenue légende, Gabrielle Chanel. Chanel escalated her game plan by instigating a lawsuit against Parfums Chanel and the Wertheimers. 5". [10] The eventual commercial, produced in two-minute and 30-second versions, cost £18 million, with Kidman paid US$3.7 million for her work. The original stopper was a small glass plug. and her reply, "Chanel No. Lesen Sie mehr Coco Chanel: Diese … The official launch place and date of Chanel No. [2]:105, The "pocket flaçon", designed to be carried in a purse, was introduced in 1934. For the first time, Gabrielle Chanel herself promoted her perfume", "Art in the Everyday: The Chanel No. 5, to be named "Mademoiselle Chanel No. facebook; twitter; Chapter 1 N°5. N°5 They are manipulated in the laboratory at crucial stages of chemical reaction whereby the process arrests and isolates the scent. [2]:111–113, The first solo advertisement for Chanel No. [2]:152–153, Chanel was not aware that the Wertheimers, anticipating the forthcoming Nazi confiscations, had, in May 1940, legally turned control of Parfums Chanel over to a Christian, French businessman and industrialist Felix Amiot. [2]:197,199, In the 1990s, more money was reportedly spent advertising Chanel No. 5 sales worldwide. Chanel N° 5 je považován za nejslavnější parfém světa. Coco Chanel revolutionised the way women smell with her fragrance Chanel No 5 - worn by Marilyn Monroe, the perfume was created 90 years ago this month. Chapter 1: For the first time, CHANEL tells its story online: the legend of N°5. N°5, die Essenz der Weiblichkeit. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. [4] Some say it was the whiskey decanter he used that she admired and wished to reproduce in "exquisite, expensive, delicate glass". 5, this time starring Gisele Bündchen and Michiel Huisman. CHANEL N°5 advertising film from 1998 "Le loup," by Luc Besson, with Estella Warren Music : "Edward scissorhands" (Fox Film Music Corporation) © CHANEL 1998 She never acted on this opportunity. Chapter 6 Mademoiselle. N°5, die Essenz der Weiblichkeit. "[2] Others claim that the bottle’s design was inspired by a whiskey bottle, while some say that the inspiration was drawn from glass pharmaceutical vials. It is generally considered that the bottle design was inspired by the rectangular beveled lines of the Charvet toiletry bottles, which, outfitted in a leather traveling case, were favored by her lover, Arthur "Boy" Capel. This was the extent of the advertising campaign in the 1920s and appeared only intermittently. N°5 N°5 L'EAU MINI TWIST AND SPRAY, CHANEL PARFÜMIERTE SEIFE, CHANEL Chapter 2 MARYLIN AND N°5. 5 from beyond her boutiques to the rest of the world. 5." Print ads showcased the iconic sculpture of the bottle. »1. She let it be known that Chanel No. Two catch phrases alternated as ad copy: "Every woman alive wants Chanel No. 5 has changed little since its creation, except for the necessary exclusion of natural civet and certain nitro-musks. The price and container size were reduced to appeal to a broader customer base. [8], In the 1960s the glossy fashion magazines such as Vogue and Bazaar presented Chanel No. [7][2]:150, By the mid-1940s, the worldwide sales of Chanel No. 5", "Lily-Rose Depp Is The New Face of Chanel No.5", "Watch Lily-Rose Depp Transform in Chanel's New Holiday Film", https://en.wikipedia.org/w/index.php?title=Chanel_No._5&oldid=990000303, CS1 maint: BOT: original-url status unknown, Articles with failed verification from November 2018, Articles with a promotional tone from April 2017, Articles with unsourced statements from May 2012, All articles with vague or ambiguous time, Vague or ambiguous time from December 2018, Articles with unsourced statements from November 2015, Creative Commons Attribution-ShareAlike License, 5 May 1921, to select clientele at Chanel, rue Cambon, Paris, This page was last edited on 22 November 2020, at 06:08. Coco Chanel was the first face of the fragrance, appearing in the advertisement published by Harper's Bazaar in 1937. Inspiriert von dem unverkennbaren Zusammenspiel von Rose und Jasmin, das N°5 kennzeichnet, wurde die Körperemulsion kreiert, um das Blütenbouquet von N°5 in seiner vollen Sinnlichkeit erlebbar zu … 1880 - 1920; 1920 - 1940; 1940 - 1960; 1960 - 1980; 1980 - 2000; Share. N°5 It was a risky move that might have damaged the allure of the brand. 5', because it's the truth" she explained. Chanel N°5 L'Eau Eau de Toilette 100 ml. Ein legendäres, zeitloses Parfum. Her earnings were in the vicinity of US$25 million a year, making her at the time one of the richest women in the world. In 1912, Beaux created a men's cologne, Le Bouquet de Napoleon, to commemorate the 100th anniversary of the Battle of Borodino, a decisive battle in the Napoleonic Wars. PARFUM FLAKON, CHANEL The rebranding was managed by Jacques Helleu, the artistic director for Parfums Chanel. The debut of this new perfume was ill-timed commercially. The plan was now to grow the market by selling the perfume at military post exchanges. Coco Chanel had wanted to develop a distinctly modern fragrance for some time prior to early-1920. A pajama top? EAU PREMIÈRE NACHFÜLLBARER ZERSTÄUBER, CHANEL Perfume sales in the United States from 1940 to 1945 increased tenfold; Chanel No. CHANEL [2]:103, The first bottle produced in 1922, differed from the Chanel No. Das Eau de Parfum ist eine Interpretation des Parfums mit der gleichen einzigartigen blumig-aldehydhaltigen Signatur. Beaux perfected what was to become Chanel No. Chapter 8 Coco … der gesetzlichen Mehrwertsteuer angegeben. Versandkostenfreie Lieferung ab € 24,95 Bestellsumme, sonst € 3,95 innerhalb Deutschlands. Timeline. In the ad, all the bottles were indistinguishable from each another, displaying all the Chanel perfumes available, Numbers 9, 11, 22, and the centerpiece of the line, No. 5, an amount equivalent to some nine million of today's[when?] Chapter 4 THE JACKET. 5 were available to American GIs. Fragrance sales flourished during World War II. [2]:56 The polar ice, frigid seascape, and whiteness of the snowy terrain sparked his desire to capture the crisp fragrance of this landscape in a new perfume. "Number five. A nightgown?' 5",[7] offered to a group of select clients. [2]:8–9, Her affinity for the number five co-mingled with the abbey gardens, and by extension the lush surrounding hillsides abounding with Cistus (rock roses). Chanel's friend Misia Sert exclaimed: "It was like a winning lottery ticket. N°5 A recording of her discussing the subject further with Georges Belmont for Marie Claire in 1960 has been found. Timing and unfavorable associations, combined with Le Bouquet de Catherine's hefty price tag, made it a commercial failure. Contrairement à ce que son nom pourrait laisser croire, le N°5 de Chanel a été le premier parfum lancé par la célèbre maison de couture. A Chanel suit or a handbag is still a ‘landmark’ purchase, for countless women around the world, and the interlocking Cs of Coco Chanel have become the ultimate, spot-it-at-100 paces brand insignia.Chanel wasn’t content just to put that stamp on fashionable clothing, but also desirable jewellery (fine jewellery and fabulous faux), and every accessory a woman could dream of. A laboratory assistant, mistaking a full strength mixture for a ten percent dilution, had jolted the compound with a quantity of aldehyde never before used. The first ad appeared in The New York Times on 16 December 1924. Enjoy the videos and music you love, upload original content, and share it all with friends, family, and the world on YouTube. When used creatively, aldehydes act as "seasonings", as aroma boosters. In the 1970s the stopper became even more prominent but, in 1986, it was re-proportioned so its size was more harmonious with the scale of the bottle. 5 during this decade. [citation needed], At the age of twelve, Chanel was handed over to the care of nuns, and for the next six years spent a stark, disciplined existence in a convent orphanage, Aubazine, founded by 12th-century Cistercians[3]:4 in the Nouvelle-Aquitaine region of central France. Tribute to the perfume CHANEL N°5 by [5], Unlike the bottle, which has remained the same since the 1924 redesign, the stopper has gone through numerous modifications. Cette fragrance, née en 1921, est sans doute le parfum le plus connu au monde. Gratisproben Versandkostenfrei ab 25€ Große Produkt- & Markenvielfalt Chanel's plan was to destroy customer confidence in the brand, tarnish the image, crippling its marketing and distribution. In the US, the sale of Chanel No. Post-war, her share was two percent of all Chanel No. PARFÜMIERTES SPRAY FÜR DAS HAAR. 5 the Film as "a two-minute trailer ... for a film that has actually never been made, not about Chanel No. Chanel N° 5 ist heute, mehr als 75 Jahre nach seinem Erscheinen, immer noch das meistverkaufte Parfum der Welt. " Coco Chanel" Histoire des arts : CHANEL Les années 30 jusqu'aux années 60, étaient des années de changement, voir révolution pour les femmes qui étaient jusqu'alors dominées par leur mari. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. Outside advertising agencies were dropped. Created by Ernest Beaux, former perfumer to the Tsars, N°5 is so called because it was the fifth scent presented to Mademoiselle Chanel. Historie vzniku parfému Chanel N° 5. 5, Eau de Parfum version. Thomas was later promoted to position as president of Chanel US, a position he held for thirty-two years.[7]. The fragrance was removed from drug stores and similar outlets. At the end of World War II, Amiot returned Parfums Chanel to the Wertheimers. Film director Baz Luhrmann, brought in to conceive and direct a new advertising campaign featuring her, described his concept for what he titled No. 1880 - 1920; 1920 - 1940; 1940 - 1960; 1960 - 1980; 1980 - 2000 ; Share. N°5 5", "1957 – Suzy Parker, photographed by Richard Avedon for CHANEL N°5 advertising campaign in 1957", "1966 – Ali MacGraw, photographed by Jérôme Ducrot for CHANEL N°5 advertising campaign in 1966", "1971 – Jean Shrimpton, photographed by Helmut Newton for CHANEL N°5 advertising campaign in 1971", "VIDEOS. He worked from the rose and jasmine base of Rallet N°1, altering it to make it cleaner, more daring, reminiscent of the polar freshness he had experienced during his war years. Beaux prepared ten glass vials for Chanel's assessment. In a photo shoot for an article by Sidney Skolsky in Modern Screen in 1953, a Chanel No. A truly timeless classic, N°5 remains the ultimate symbol of femininity. Chapters. Bader had been instrumental in brokering the business connection by introducing Chanel to Pierre Wertheimer at the Longchamps races in 1922. "They ask me: 'What do you wear to bed? [2]:175, Ultimately, the Wertheimers and Chanel came to an agreement, re-negotiating the original 1924 contract. Ein pudriges Blütenbouquet. The Wertheimers agreed to manage production, marketing, and distribution of Chanel No. The original container had small, delicate, rounded shoulders and was sold only in Chanel boutiques to select clients. Bringen Sie die Douglas-Beauty-Welt auf Ihr Smartphone! Hier finden Sie kompetente Beratung, Beauty-Services, attraktive Events und Aktionen, * Zur Ermittlung erfolgt eine Bonitätsprüfung. [2], Media related to Chanel No. [citation needed], On 17 February 2020, French actress Marion Cotillard was announced as the new face of Chanel No. [10] Carole Bouquet was the face of Chanel No. [2]:176–177 The new arrangement also gave Chanel the freedom to create new scents, which would be independent of Parfums Chanel, with the proviso that none would contain the number 5 in its name. 5. LE GEL DE BAIN, CHANEL Kapitel 1: CHANELs Geschichte zum ersten Mal online: die Legende von N°5. 5. Retour sur l’histoire d’un parfum mythique., par Audrey N°5 HOLIDAY 2020 jetzt online bestellen bei Douglas! Why rely on the art of the glassmaker...Mademoiselle is proud to present simple bottles adorned only by...precious teardrops of perfume of incomparable quality, unique in composition, revealing the artistic personality of their creator. Pour la première fois est racontée l histoire du parfum le plus vendu au monde. [3]:188, In April 1952, Marilyn Monroe appears for the first time on the cover of Life, and the article mentions her answer to the question, "What do you wear to bed?" The Galeries Lafayette was the first retailer of the fragrance in Paris. En rupture avec la tradition de … [2]:150, I have an indisputable right of priority ... the profits that I have received from my creations since the foundation of this business ... are disproportionate ... [and] you can help to repair in part the prejudices I have suffered in the course of these seventeen years. On 17 May 1947, Chanel received her share of the wartime profits of Chanel No. On 5 May 1941, Chanel wrote to the government administrator charged with ruling on the disposition of Jewish financial assets. "Respectable women" favored the essence of a single garden flower while sexually provocative indolic perfumes heavy with animal musk or jasmine were associated with women of the demi-monde, prostitutes, or courtesans. 5 over several months in the late summer and autumn of 1920. Chanel No. [2]:10, In 1920, when presented with small glass vials containing sample scents numbered 1 to 5 and 20 to 24 for her assessment, she chose the fifth vial. "[2]:60,61–62,65, According to Chanel, the formula used to produce No. At this time, Chanel's lover was Grand Duke Dmitri Pavlovich Romanov of Russia, the murderer of Rasputin. Ein pudriges Blütenbouquet, edel präsentiert im ikonischen Flakon mit minimalistischen Linien. [2]:147, During the war years the directors of Parfums Chanel came up with an innovative marketing idea. Ab 24,95 € liefern wir innerhalb Deutschlands versandkostenfrei an Ihre Wunschadresse – sicher, schnell und zuverlässig mit DHL oder Hermes. Film entdecken auf #insidechanel Chapter 3 CHANEL and the Diamonds. Chapter 2 MARYLIN AND N°5. N°5 L'EAU 5, namely Eau de Parfum, Parfum, and L'Eau, was launched for Christmas in 2018. A woman's perfume, with the scent of a woman. EAU DE TOILETTE ZERSTÄUBER, CHANEL Explore the N°5 fragrance collection for Women at CHANEL. 5.[14]. [7], Chanel's initial marketing strategy was to generate buzz for her new fragrance by hosting a promotional event. The paths that led Chanel to the cathedral for daily prayers were laid out in circular patterns repeating the number five. "Marilyn and N°5" (30" version)", "Gisele Bundchen is the new face of Chanel No. Das Eau de Parfum ist eine Variation des Parfums mit der gleichen einzigartigen blumig-aldehydhaltigen Signatur. [2]:171–172, The Wertheimers were aware of Chanel's collaboration during the Nazi occupation. Discover the film at #insidechanel. Its success inspired Beaux to create a feminine counterpart, whose starting point was the chemical composition of aldehydic multiflores in Houbigant's immensely popular fragrance, Quelques Fleurs (1912).[2]:55. "[2]:52,55 The favorite scent of the Czarina Alexandra, composed specifically for her by Rallet in Moscow, had been an eau de cologne opulent with rose and jasmine named Rallet O-De-Kolon N°1 Vesovoi. Parfém vyvinul chemik Ernest Beaux. N°5 The first new market was New York City. [10], It has been estimated, as of 2011, that between US$20–25 million was spent annually marketing Chanel No. 5. The design of its bottle has been an important part of the product's allure. The legal battle garnered wide publicity. The key was Beaux's use of aldehydes. The Wertheimers were Jewish, and Chanel used her position as an "Aryan" to petition German officials to legalize her right to sole ownership. N°5 Die Haute Joaillerie CHANEL, von Gabrielle Chanels Welt inspirierte Unikate, die mit außergewöhnlichem Savoir-faire gefertigt wurden. Wie eine feine Aura perfektioniert sie das Erlebnis von N°5. 5 was staid and conservative in both visuals and text, eschewing the energy and quirky aesthetic of the youth culture. Inspiriert von dem seidigzarten Zusammenspiel von Rose und Jasmin, das N°5 so einzigartig macht, wurde die Körpercreme erschaffen, um das Blütenbouquet von N°5 … The monetary stakes were high and Chanel was determined to wrest control of Parfums Chanel from the Wertheimers. Thomas worked to ensure that the supply of key components, the oils of jasmine and tuberose, obtained exclusively from the fields of the valley of Siagne above the French town of Grasse, remained uninterrupted by war. She infused the shop's dressing rooms with the scent, and she gave bottles to a select few of her high society friends. N°5 From her earliest days there, the number five had potent associations for her. [2]:121, The bottle, over the decades, has itself become an identifiable cultural artifact, so much so that Andy Warhol chose to commemorate its iconic status in the mid-1980s with his pop art, silk-screened, Ads: Chanel. N°5 Créatrice de mode visionnaire et première couturière à donner son nom à un parfum, Gabrielle Chanel refuse l’idée d’une fragrance directement liée à une odeur de fleur. 5. 5 amounted to nine million dollars annually (approximately US$240 million today[when?]). 20 %** auf traumhaft viele Produkte ab 59 € Bestellwert (Code: DELUXE20) – jetzt shoppen! EAU DE TOILETTE TASCHENZERSTÄUBER, CHANEL The 1950s gave the stopper a bevel cut and a larger, thicker silhouette. facebook; twitter; Chapter 1 N°5. Der Parfümeur stellt ihr eine visionäre Komposition vor, die auf der bis dahin unbekannten Verwendung von Aldehyden beruht. 5. Chapter 5 Coco. N°5 "[8], In October 2014, Luhrmann again collaborated with Chanel, creating a second advertising campaign for No. 5 would not be compromised. NACHFÜLLBARER PARFUM TASCHENZERSTÄUBER, CHANEL 5 to bed. [1], Traditionally, fragrances worn by women fell into two basic categories. EAU DE PARFUM NACHFÜLLBARER ZERSTÄUBER, CHANEL Das bekannteste Parfüm aus dem Hause Chanel heißt Chanel N° 5 und wurde 1921 in Frankreich als Damenduft auf den Markt gebracht. The scent formula for the fragrance was compounded by French-Russian chemist and perfumer Ernest Beaux. EAU DE PARFUM ZERSTÄUBER, CHANEL DEODORANT SPRAY, CHANEL In 1924, when "Parfums Chanel" incorporated, the glass proved too thin to survive shipping and distribution. Sie pflegt die Haut seidenzart und versorgt sie mit viel Feuchtigkeit. C’est à Grasse, petite ville de la Côte d’Azur, haut lieu de la parfumerie française depuis le XVIIe siècle, que le parfum N°5 voit le jour dans le laboratoire du parfumeur Ernest Beaux en 1921. She said people pose questions. The octagonal stopper, which became a brand signature, was created in 1924, when the bottle shape was changed. N°5 L'EAU ALL-OVER SPRAY, CHANEL 5 as a required accessory. CHANELEAU DE PARFUM NACHFÜLLBARER ZERSTÄUBER. dollars. Numbered 1–5 and 20–24, each group a variation of the compound. N°5 Je suis un artisan de la couture. N°5 L’EAU N°5 It was a small ad for Parfums Chanel announcing the Chanel line of fragrances available at Bonwit Teller, an upscale department store. NACHFÜLLBARER EAU DE TOILETTE ZERSTÄUBER, CHANEL Directed by Ridley Scott in the 1970s and 1980s, they "played on the same visual imagery, with the same silhouette of the bottle". Thomas, Dana, "The Power Behind The Cologne", List of Scream Queens characters § Chanel #5, Learn how and when to remove this template message, Grand Duke Dmitri Pavlovich Romanov of Russia, "1937 – CHANEL N°5 advertisement published in Harper's Bazaar in 1937. 5 was no longer the original fragrance created by "Mademoiselle Chanel", it was no longer being compounded according to her standards and what was now being offered to the public was an inferior product, one she could no longer endorse. So I said, 'Chanel No. 5. N°5 World War II brought with it the Nazi seizure of all Jewish-owned property and businesses, providing Chanel with the opportunity to gain control of Parfums Chanel and its most profitable product, Chanel No. Chanel No. [6], In 1924, Chanel made an agreement with the Wertheimer brothers, Pierre and Paul, directors of the perfume house Bourjois, creating a new corporate entity, Parfums Chanel. 5. "[2]:60–61, Chanel envisioned a design that would be an antidote for the over-elaborate, precious fussiness of the crystal fragrance bottles then in fashion popularized by Lalique and Baccarat. Je ne veux pas de rose, de muguet, je veux un parfum qui soit un composé. By 1941, there was almost no Chanel print advertising. In America the Wertheimers had recruited H. Gregory Thomas as European emissary for Parfums Chanel. 5 was the first perfume launched by French couturier Gabrielle "Coco" Chanel in 1921. Helleu chose French actress Catherine Deneuve as the new face of Chanel. Chapter 7 Gabrielle Chanel . Beaux was the master perfumer at A. Rallet and Company, where he had been employed since 1898. [2]:104 In a 1924 marketing brochure, Parfums Chanel described the bottle as, "the perfection of the product forbids dressing it in the customary artifices. The bottle was modified with square, faceted corners, its only significant design change. In France itself, Chanel No. [2]:132, In the early-1940s, when other perfume makers were increasing brand exposure, Parfums Chanel took a contrary track and decreased advertising. The revamped, complex formula also increased the quantities of orris root, iris root, and natural musks. She invited a group of elite friends to dine with her in an elegant restaurant in Grasse where she surprised and delighted her guests by spraying them with Chanel No. EAU DE TOILETTE TASCHENZERSTÄUBER, CHANEL It did not destroy the cachet of the brand; instead it became a souvenir the soldier coveted for his sweetheart back home. She said that Pierre Wertheimer was "the bandit who screwed me".[2]:153. "[3]:29, Parfums Chanel was the corporate entity established in 1924 to run the production, marketing, and distribution of the fragrance business. The company was the official perfumer to the Russian royal family, and "the imperial palace at St. Petersburg was a famously perfumed court. 5 was promoted at perfume counters in high-end department stores. Byl uveden na trh v roce 1921 francouzskou módní návrhářkou Gabrielle "Coco" Chanel. Aldehydes are organic compounds of carbon, oxygen and hydrogen. | N°5 | DAMENDUFT | CHANEL Lassen Sie sich von hochwertigen Damen- und Herrenproben überraschen (nicht möglich bei Bestellungen von Douglas-Partnerprodukten). [2]:20 Chanel sought a new scent that would appeal to the flapper and celebrate the liberated feminine spirit of the 1920s. [citation needed] Throughout the film, singer Lo-Fang performs his rendition of You're the One That I Want. 5 was in her rue Cambon [fr] boutique in the fifth month of the year, on the fifth day of the month: 5 May 1921. The success of Chanel No. Her bottle would be "pure transparency ...an invisible bottle". Chapter 5 Coco. [2]:199, A limited-edition, crimson red crystal glass bottle in the three editions of Chanel No. Explore the history of CHANEL on #insidechanel . He experimented with modern synthetics, adding his own invention "Rose E.B." Her grounds for proprietary ownership were based on the claim that Parfums Chanel "is still the property of Jews" and had been legally "abandoned" by the owners. 5 Bottle – Design*Sponge", "The iconic Chanel N°5 is launching in a limited-edition red bottle", "At the Intersection of Imagination & Desire", "Brad Pitt fronts global Chanel No. 5. Forbes magazine summarized the Wertheimers' dilemma: "[Pierre Wertheimer worries that] a legal fight might illuminate Chanel's wartime activities and wreck her image—and his business". World War I was approaching, and the czarina and the perfume's namesake, the Empress Catherine, had both been German-born. 5 bottle is seen on her nightstand. EAU DE PARFUM TASCHENZERSTÄUBER, CHANEL 5 is the touchstone". Chanel told her master perfumer, Ernest Beaux, whom she had commissioned to develop a new fragrance, "I present my dress collections on the fifth of May, the fifth month of the year and so we will let this sample number five keep the name it has already, it will bring good luck.

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