BIBLIOGRAPHIE – Maximizing Lead Generation – The complete guide for B2B marketers – Ruth P. STEVENS
En savoir plusMaximizing Lead Generation -The complete guide for B2B marketers. Ruth P. STEVENS Que publishing – First edition – Juillet 2011 The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads ! Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical,
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BIBLIOGRAPHIE – The Product Managers Handbook – Linda GORCHELS
En savoir plusThe Product Managers Handbook Linda GORCHELS McGraw Hill – 4th Revised ed. – 2012 The essential guide to seamless product management for today’s fluid, unpredictable business world. Long considered the most useful and insightful guide of its kind, The Product Manager’s Handbook has been fully revised and updated to give you the edge in today’s challenging business landscape. It features
Inside the Tornado – Geoffrey A. MOORE
En savoir plusInside the Tornado – Strategies for developing, leveraging and surviving hypergrowth markets. Geoffrey A. MOORE Collins Business essentials – 2005 In this, the second of Geoff Moore’s classic three-part marketing series, Moore provides highly useful guidelines for moving products beyond early adopters and into the lucrative mainstream market. Updated for the HarperBusiness Essentials series with a new author’s note. Once
Marketing of High-Technology Products & Innovations – J. MOHR, S. SEGUPTA, S. SLATER
En savoir plusMarketing of High-Technology Products & Innovations. Jakki MOHR, Sanjit SENGUPTA, Stanley SLATER Pearson – Third edition – 2010 Think of all the exciting new developments in the high-technology arena.It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products
New Venture Creation Entrepreneurship for the 21st Century – J. TIMMONS, S. SPINELLI, R. ADAMS
En savoir plusNew Venture Creation Entrepreneurship for the 21st Century. Jeffry A. TIMMONS, Stephen SPINELLI, Rob ADAMS McGraw Hill Higher Education, 9th Revised edition – janvier 2012
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