Marketing of High-Technology Products & Innovations.
Jakki MOHR, Sanjit SENGUPTA, Stanley SLATER
Pearson – Third edition – 2010
Think of all the exciting new developments in the high-technology arena.It covers such industries and contexts as telecommunications, information technology (hardware and software), biotechnology, and consumer electronics. The book provides a balance between conceptual discussions and examples, small and big business, products and services, and consumer and business-to-business marketing contexts.
Ideal for those interested in learning about Marketing of Technology and Innovation, as well as Marketing Management, Business-to-Business Marketing, New Product Development, E-commerce and Internet Marketing.