Bibliographie - Page 2 sur 3 - Strategie Produit

BIBLIOGRAPHIE – Crossing the chasm – G.A. MOORE
Crossing the chasm : Marketing and selling High Tech products to mainstream customers Geoffrey A. MOORE Harper Collins, 3ème...
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BIBLIOGRAPHIE – Le Marketing 3.0 …
Le Marketing 3.0 S. MAYOL Dunod – 2011 Présentation des nouvelles techniques du marketing (2.0 et 3.0) dans la...
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BIBLIOGRAPHIE – The new rules…
The new rules of marketing & PR : How to use news releases, blogs, podcasting, viral marketing & online...
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BIBLIOGRAPHIE – Maximizing Lead Generation – The complete guide for B2B marketers – Ruth P. STEVENS
Maximizing Lead Generation -The complete guide for B2B marketers. Ruth P. STEVENS Que publishing – First edition – Juillet...
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BIBLIOGRAPHIE – The Product Managers Handbook – Linda GORCHELS
The Product Managers Handbook Linda GORCHELS McGraw Hill – 4th Revised ed. – 2012 The essential guide to seamless...
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Inside the Tornado – Geoffrey A. MOORE
Inside the Tornado – Strategies for developing, leveraging and surviving hypergrowth markets. Geoffrey A. MOORE Collins Business essentials –...
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Marketing of High-Technology Products & Innovations – J. MOHR, S. SEGUPTA, S. SLATER
Marketing of High-Technology Products & Innovations. Jakki MOHR, Sanjit SENGUPTA, Stanley SLATER Pearson – Third edition – 2010 Think...
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New Venture Creation Entrepreneurship for the 21st Century – J. TIMMONS, S. SPINELLI, R. ADAMS
New Venture Creation Entrepreneurship for the 21st Century. Jeffry A. TIMMONS, Stephen SPINELLI, Rob ADAMS McGraw Hill Higher Education,...
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BIBLIOGRAPHIE – Business Model nouvelle génération – A. OSTERWALDER, Y PIGNEUR
Business Model nouvelle génération : Un guide pour visionnaires, révolutionnaires et challengers Alexander OSTERWALDER – Yves PIGNEUR Pearson, sept....
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The B2B Social Media Book – K. BODNAR, J.L. COHEN
The B2B Social Media Book – Become a marketing superstar by generating leads with Blogging, Linkedin, Twitter, Facebook, Email...
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