BIBLIOGRAPHIE – Maximizing Lead Generation – The complete guide for B2B marketers – Ruth P. STEVENS

Maximizing Lead Generation -The complete guide for B2B marketers.

Ruth P. STEVENS

Que publishing –
First edition – Juillet 2011

The Hands-On, Up-to-the-Minute Guide to Generating Better-Qualified, Quicker-to-Close B2B Leads !
Lead generation is “Job One”: B2B marketers’ single most important objective. Maximizing Lead Generation brings together everything you need to know to do it right. Fast-paced and 100% practical, it will help you achieve outstanding results in any B2B marketplace—from enterprise technology to industrial equipment to professional services.